What\'s in the New York Evening Journal
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New York Evening Journal >> What\'s in the New York Evening Journal
[Illustration: WILBUR C. WHITEHEAD
AUCTION BRIDGE EXPERT]
One of the foremost authorities on the game of bridge. He "plays" a game
every day in the columns of the Evening Journal and writes with such
clarity that experts and novices alike understand. Tens of thousands of
bridge fans read his column daily. Thousands of Bridge Games throughout
New York and suburbs are played nightly according to Wilbur C.
Whitehead's "Sound Auction Bridge" which appears in the New York Evening
Journal.
[Illustration: MARGARET SANTRY
DIRECTOR RADIO PROGRAMMES]
Countless thousands of homes in Metropolitan New York "tune-in" daily to
New York Evening Journal Radio Programmes. Tens of thousands "listen-in"
to broadcasts by Ruth Mason, cooking expert; Rose Pelswick, Motion
Picture Editor; and an incomparable array of professional entertainers
and educators. Radio fans follow the radio news and programmes arranged
by Margaret Santry every day in the New York Evening Journal.
[Illustration: JOHNNY FARRELL, GOLF EXPERT
_National Open Golf Champion_]
Victor of 1928 Olympia Fields tournament, notable for the spectacular
36-hole play-off, in which Johnny defeated the great Bobby Jones.
Farrell, former caddie on the Westchester links, famous professional and
a master tutor of the "ancient and honorable" game tells Evening Journal
readers how to improve their golf. New York golfers follow the
champion's expert advice exclusively in the Evening Journal.
[Illustration: MAUREEN ORCUTT, GOLF EXPERT
_Women's Metropolitan Golf Champion_]
Women's interest in sports is fast approaching that held by men. Miss
Orcutt knows her golf and writes authoritatively about the game, about
women in golf, and other women's sports. Women in New York and
throughout the suburbs follow Maureen Orcutt's articles on golf
regularly in the Evening Journal. Miss Orcutt has the unique distinction
of being able to write as well as she plays championship golf.
[Illustration: MME. MARIA JERITZA, STAR OF OPERA
_Writer on the Secrets of Beauty_]
Prima Donna of the Metropolitan Opera Company, and herself one of the
most beautiful women in America, Mme. Jeritza tells Evening Journal
readers her secrets of beauty. She has studied the art of creating and
preserving beauty and writes authoritatively. Being a highly cultured
and professionally successful woman her great aim is to render a service
of helpfulness to the greatest possible number of women.
[Illustration: MRS. CORNELIUS BEECKMAN
_Arbiter of Correct Social Manners_]
Mrs. Beeckman is one of America's greatest authorities on the customs
and usages of good society. Thousands of substantial, serious-minded men
and women write to her about the proper thing to do or say in a given
situation. She renders an invaluable service to Evening Journal readers.
Her frank advice and suggestions are widely read in the columns of this
newspaper each and every day.
[Illustration: DOROTHY FLACK, ARTIST EXTRAORDINARY
_A Genius in the Portrayal of Women_]
One of America's few artists with the rare gift of imagining the
situation she draws as well as the sentiments of those who look at it.
Dorothy Flack's charming girls have an irresistible fascination for
Evening Journal readers. She stands second only to the famous Nell
Brinkley and the drawings of both these distinguished artists appear on
the Magazine Page in the New York Evening Journal.
[Illustration: CHARLES A.L. REED, A.M., M.D.
_Former President, American Medical Ass'n_]
Dr. Reed is one of America's most distinguished medical men--he writes
authoritatively about the ills to which human kind is heir, also of the
psychology of health and sickness. His writings have a big following
among women readers of the Evening Journal--their welfare and that of
their children comprise a great part of his suggestions on health. He is
the Health Counselor in Evening Journal homes.
[Illustration: W.S. FARNSWORTH, SPORTS EDITOR
_Famous Sports Writer of Outstanding Events_]
Sporting news with a punch! Experts to write about and report each
branch of sports. Those are the cardinal principles which guide New
York's greatest Sports Editor. Farnsworth, noted reporter himself, has
covered all the outstanding sporting events in recent years. His word
story of the "Battle of the Century," the World's Series or the Army and
Navy Gridiron Classic is as thrilling as the event itself.
[Illustration: "TAD" (T.A. DORGAN)
_King of Sporting Writers and Cartoonists_]
Experts throughout the Sporting World say "TAD" is the greatest sporting
cartoonist of all time. "INDOOR" and "OUTDOOR SPORTS" put "T.A.D." in a
class by himself. He has originated more slang phrases which have
attained national popularity than any other American. These pungent
contributions to the colloquial native language have made "T.A.D."
beloved by over two million Journal readers.
[Illustration: W.M. ("BILL") CORUM, SPORTS EXPERT
_Famous Writer and Columnist_]
The "Sports" column by "Bill" Corum is the best of its kind on any
Sports Page in America. "Bill" knows his sports. He gives Evening
Journal readers the facts plus inimitable observations. His puns,
wisecracks and reverse English season the day's sporting dish. Nearly
half of all the men and women who buy any New York evening paper buy the
Evening Journal daily--and "Bill" Corum alone is a good reason.
[Illustration: SID MERCER, SPORTS EXPERT
_Greatest Writer of Boxing News_]
Superior all-around writers are as rare as the same kind of athletes.
Sid Mercer, President of the New York Sports Writers' Association,
combines the unique faculty of being an authoritative critic in all
lines of sports. His account of a major boxing contest is the next best
thing to having a ringside seat. Evening Journal readers know this and
get their ringside views from Sid for every important boxing event.
[Illustration: HAL COFFMAN, ARTIST EXTRAORDINARY
_Portrays News and Sports Events_]
He takes the motive back of the day's news for his text and makes his
pictures preach a powerful sermon. With unerring skill he packs the
"cause and effect" of a lifetime story into a single drawing. He is
equally gifted in portraying the serious or humorous side of any big
news or sports event. The New York Evening Journal is Coffman's pulpit.
He addresses the largest congregation of evening newspaper readers in
America through the Evening Journal.
[Illustration: TOM THORP, SPORTS EXPERT
_Football and Horse Racing_]
Former collegiate athletic star. Captained Columbia Varsity Elevens
1901-04. Selected for "All-American" honors. Coached at Virginia,
Fordham, Stevens, Manhattan, Columbia and New York University. Umpire in
Yale-Harvard, Harvard-Princeton, Army-Navy, Penn-Cornell and Army-Yale
games. Only Racing Expert with knowledge of training methods. His
selections most widely read of any writer on turf affairs in New York
newspapers.
[Illustration: GENE TUNNEY, BOXING CHAMPION
_Writes Signed Articles_]
"Gene Tunney is a worthy model for manly youth," says Rev. Francis P.
Duffy, famous fighting chaplain of the old 69th Regiment. The strength
of his talks, writings and example is the fact that he lives up to the
rules of clean living and good sportsmanship. New York's boys and young
men read Gene Tunney's articles regularly in the Evening Journal. He
tells them how to strengthen their bodies and keep in robust health.
[Illustration: FORD C. FRICK, SPORTS EXPERT
_Famous Reporter on Big League Baseball_]
Travels with the YANKEES--writes about them for Evening Journal readers
throughout the season. His pen pictures of big sporting events are said
to be "better than a photograph, as impressive and stirring as big
news." "When it's slugged by Ford C. Frick, it's a knockout." That
accounts for the host of men and women readers who look for his writings
daily in the Sports Pages of the New York Evening Journal.
[Illustration: CHARLEY PADDOCK, CHAMPION SPRINTER
_To Report Olympic Games_]
A sporting event of international interest--the Olympic Games--covered
for Evening Journal readers by the famous athlete and crack sprinter,
Charley Paddock. His wide acquaintance among notable athletes and
knowledge of athletics in general give him an insight into every branch
of sports. Experts to report each and every branch of sports--that is
the reason Evening Journal Sports Pages are so well read.
[Illustration: FRANK (BUCK) O'NEILL, SPORTS EXPERT
_Baseball and Boxing Contests_]
Practically lives with the GIANTS throughout the baseball season. His
play by play reports of each game give Evening Journal readers
everything but the applause. Acknowledged expert on boxing, covers the
big fights and officiates as radio announcer in giving the blow by blow
description. "Buck" O'Neill is a sporting writer with the PUNCH on the
diamond, at the "mike" and in the "ring."
[Illustration: GARRY SCHUMACHER, SPORTS EXPERT
_Baseball and Other Major Sports_]
He follows the "ROBINS" and reports every game and every play for
Evening Journal readers. Schumacher's vivid descriptions of baseball
plays bring the real thrills of the game right into New York Evening
Journal homes. Countless thousands of Brooklynites who root for the
"ROBINS," and follow every play and every game, depend on Garry
Schumacher's reports in the Evening Journal.
[Illustration: JOHN McGRAW, BASEBALL EXPERT
_Manager, New York Giants_]
The man who has won more pennants than any man in baseball, writes
signed articles on the game for Evening Journal readers. He is
unquestionably the leading authority on the subject. McGraw packs in
50,000 fans at the Polo Grounds but writes for nearly half of all the
men and women who buy any New York evening newspaper--that's the half
who read the Evening Journal in preference to other evening papers.
[Illustration: JOHN P. MEDBURY, HUMORIST
_America's Greatest Mirth Producer_]
His writings in the Evening Journal are the most sensational, humorous
additions to the present era of American literature. Recognized among
humorous writers of the country as the "greatest giggle generator," "the
liveliest laugh laureate" and "the champion chuckle cannonader."
Medbury's humor, under the title of "Maybe I'm Wrong," appears in the
New York Evening Journal daily.
[Illustration: GEORGE HERRIMAN, ARTIST
_Creator of the Immortal "Krazy Kat"_]
Cartoonists, artists, humorists, authors, producers ... all are
unanimous in voting "Krazy Kat" and "Ignatz the Mouse" headliners among
comics. A cat ... a mouse ... a brick ... a dog "cop" ... these are the
whimsical characters that have made Herriman a billionaire in laughs.
Evening Journal readers are not afraid to laugh ... they have made
"Krazy Kat" a member of the family.
[Illustration: JOE McGURK, CARTOONIST
_Creator of "Kayo Tortoni"_]
"Kayo Tortoni" is acknowledged the most famous woman character in sports
cartoons. She enters every branch of athletics and leads the vogue in
sports togs. Joe McGurk's fascinating portrayals of Kayo's sporting
proclivities put the "Oh!" into Evening Journal's sports pages. McGurk's
cartoons of boxing contests are looked forward to by a host of boxing
fans.
[Illustration: HARRY HERSHFIELD, ARTIST
_Cartoonist, Humorist, Wise-Cracker_]
Known to millions as the creator of "Abie the Agent." His latest
contribution is "Broadway Unlimited." Will Rogers, Tad, Roxy, Ziegfeld,
and a multitude of Broadway's "Leading Lights" say it is "THE BEST
COLUMN" in New York. Hershfield knows New York and New York knows
Hershfield through the columns of the New York Evening Journal.
[Illustration: AD CARTER, ARTIST
_Creator of "Just Kids"_]
It is because Ad Carter's uproarious little characters are so genuinely
"Just Kids"--real kids--the kind you grew up with--that "Just Kids"
captivates the hearts of young and old alike. Ad Carter's "Just Kids"
recently accomplished a great work in teaching kiddies to play safe, to
look before you cross--think how that pleases mothers and fathers!
413,743 boys and girls joined the "Just Kids" Safety Club.
413,743
BOYS _and_ GIRLS
JOINED
"JUST KIDS"
SAFETY CLUB
The "Just Kids" Safety Club idea was originated by Ad Carter,
the Evening Journal's famous cartoonist and creator of the
daily comic strip entitled "Just Kids."
_Each boy and girl cut the application blank from the Evening
Journal, filled it in, giving name, address, age, proposed by
parent or adult and endorsed by boy or girl friend._
The sole purpose of this constructive work was to prevent accidents,
save lives, make "Kids" more careful.
Every club member was cautioned to: "Remember to look up and down before
crossing the street."
A total of 413,743 applications to the "Just Kids" Safety Club were
received and every member obtained a "Just Kids" Safety Club button.
[Illustration: RUBE GOLDBERG, ARTIST
_Creator of "Bobo Baxter"_]
One of America's best known and most popular cartoonists. Famous for the
ludicrous "Boob McNutt," the most foolish "Foolish Questions" and his
involved mechanisms for doing simple things. Rube Goldberg's host of
admirers throughout New York City and suburbs look forward to his latest
comic creation, "Bobo Baxter," appearing in the Evening Journal daily.
Goldberg is a comic star of the first magnitude.
[Illustration: CLIFF STERRETT, ARTIST
_Creator of "Polly and Her Pals"_]
Who hasn't heard about "Pa" and "Ma" and "Polly" and "Neewah"? This
comic has an appeal for every member of the family. Evening Journal
readers get hearty chuckles out of the predicaments of the "Hon. Pa" and
his comeback to "Ma" ... they enjoy the prancings of the modern Polly
and watch Neewah's futile attempts to save Pa from the wrath of the
women. It's a classic among "family" comics.
[Illustration: WALTER HOBAN, ARTIST
_Creator of "Jerry on the Job"_]
"Jerry" is the brightest, wittiest, snappiest and most clever of all
OFFICE BOYS. Hoban keeps "Jerry" on the job and his job is to make folks
laugh. In this respect "Jerry" is the most efficient office boy in
America--and Evening Journal readers know it. Hoban's "Jerry on the Job"
has attracted a multitude of admirers and they find their favorite comic
in their favorite evening paper six days a week.
[Illustration: CHIC YOUNG, ARTIST
_Creator of "Dumb Dora"_]
Trim little, pert little, chic Dumb Dora attracts a world of interest
among Evening Journal readers. She is "not so dumb" and that's where the
fun comes in. Men like "Dora" because she is clever. Women like "Dora"
because she has charm and sense and is always good for a delicious
laugh. Dora reflects the dash and independence of modern day flappers
for Evening Journal readers in New York City and suburbs.
[Illustration: EDWARD WELLINGTON VERDIER, ARTIST
_Creator of "Little Annie Rooney"_]
Verdier's cartoons tell a story chock-full of exciting interest for the
kiddies. Boys, girls and wee tots gather 'round the Evening Journal
comic page every evening intensely absorbed in the continued story of
the adventures of "Little Annie Rooney." Verdier's comic strip grips and
holds juvenile interest week in and week out the year around in the
Evening Journal.
[Illustration: RAY McGILL, ARTIST
_Creator of "Journalisms"_]
A comic artist with a keen sense of news! He draws a daily strip for
Evening Journal readers giving them a humorous view of current
happenings. McGill has created something NEW in cartoons--no comic strip
in American newspapers is comparable to it. Evening Journal readers get
a "big kick" out of McGill's "Journalisms" because each drawing is up to
the last minute in news interest.
[Illustration: SEGAR, ARTIST
_Creator of "Thimble Theatre"_]
Past master in creating the comic strip with a side-splitting wallop.
Segar's inspirations are light, frivolous humor based on some ridiculous
suggestion. The "Thimble Theatre" in the Evening Journal plays to the
largest audience of evening newspaper readers in America. That means
nearly half of all the people in New York who buy any New York evening
newspaper.
[Illustration: SIR HARRY LAUDER, COMEDIAN
_Famous for Wit and Humor_]
He tells a Scotch story every day in the Evening Journal. This
world-famous wit and comedian has a multitude of friends and admirers in
New York. They look forward to "Hae ye heard this one?" every day in
their favorite news paper. Sir Harry has a big following in the theatre.
His Evening Journal audience in single file would reach from New York to
Indianapolis.
HOME JOURNAL
the complete magazine section, printed in colors, published every
Saturday and sold with the regular issue of the New York Evening Journal
at 5c a copy.
The Home Journal, with its all-star cast of writers and contributors is
looked forward to and thoroughly read in the greatest number of worth
while homes throughout New York City and suburbs.
The New York Evening Journal is a FAMILY INSTITUTION. Men, women and
children read the Evening Journal day in and day out. Saturday is no
exception. The circulation of the New York Evening Journal on Saturdays
at 5c a copy averages greater than on other days of the week when it
sells at 3c a copy.
[Illustration: JACK LAIT, EDITOR HOME JOURNAL
_Saturday Magazine Section_]
Called the de Maupassant of modern short story writers ... movie
scenarist ... witty contributor to books of American Comedies ... expert
and thoroughly experienced newspaper man, Jack Lait makes the Home
Journal (Saturday Magazine) the most interesting and best read magazine
section published by any evening newspaper in America.
[Illustration: PENRYHN STANLAWS, FAMOUS ARTIST
_Creator of "Frivolous Flossie"_]
The "Stanlaws Girl" is acknowledged the most beautiful type of feminine
America. Stanlaws vies with Ziegfeld in glorifying beauty. His latest
creation is a series entitled "Frivolous Flossie" who reflects Stanlaws'
studies of society, stage and film beauties. "Frivolous Flossie"
delights Evening Journal readers every week on the cover of the Saturday
Home Journal. She outrivals Paris in a daring display of fashion.
[Illustration: JOSEPHINE HUDDLESTON
_Famous Model and Beauty Expert_]
Great artists and sculptors declare Miss Huddleston one of America's
most beautiful women. She was one of the original exponents of eurythmic
exercises. Her articles tell and show Evening Journal readers how
physical culture, beauty and charm of personality and bearing may be
developed. Miss Huddleston's host of admirers follow her articles
regularly in the Saturday Home Journal.
[Illustration: ELEANOR TOWN, SOCIOLOGIST
_Marital Problems and Cause of Divorce_]
The constantly increasing number of divorce cases among the elite is a
subject of intense interest to men and women in all substantial walks of
life. Eleanor Town, a keen student of social science, analyzes the cause
of prominent marital dissolutions, points to the solution and tells the
facts interestingly for Evening Journal readers every Saturday in the
Home Journal.
THE HOUSEHOLD PAGE
BY "GOOD HOUSEKEEPING" INSTITUTE
_In their fully equipped modern laboratories the latest inventions in
household devices are tested by scientifically trained men and women_
Every issue of the Saturday Home Journal contains a page contributed by
experts associated with the internationally recognized Good Housekeeping
Institute. This feature gives Evening Journal readers authoritative
articles on home economics, domestic science and other subjects of
direct interest to housewives. New household devices that have been
scientifically tested, new cooking methods evolved to save time and
labor, recipes that are thoroughly tested and standardized--such vital
information is carried into Evening Journal homes through the Saturday
Home Journal.
The HOUSEHOLD PAGE contains luncheon and dinner menus for each day of
the week, recipes tested in the Institute's Kitchens and valuable helps
on marketing.
The Dominant Position of the
NEW YORK EVENING JOURNAL
in the New York Market
CITY & SUBURBAN CIRCULATIONS
NEW YORK EVENING NEWSPAPERS
STANDARD SIZE
A.B.C. Publishers' Statement for 6 months
Ending March 31, 1928
THE LOCAL CIRCULATION OF THE NEW YORK EVENING JOURNAL IS
356,903 More than the Evening World
377,410 More than the Evening Sun
443,451 More than the Evening Telegram
575,231 More than the Evening Post
[Illustration:
New York Evening Journal 648,344
Evening World 291,441
Evening Sun 270,934
Evening Telegram 204,893
Evening Post 73,113]
Nearly half of the worthwhile families who buy any standard New York
Evening Newspaper buy the New York Evening Journal
_8 Points of Leadership_
_Among New York Evening Newspapers_
1. TOTAL CIRCULATION--the New York Evening Journal has more than
_double_ the circulation of the next standard size evening paper and
more than the next two combined, plus over 80,000 copies a day!
2. CITY CIRCULATION--the Evening Journal's City Circulation exceeds the
city circulation of the next two standard evening papers combined!
3. BROOKLYN CIRCULATION--the Evening Journal's City Circulation in
Brooklyn, Queens and Long Island about equals that of the three Brooklyn
daily papers combined!
4. UPTOWN NEW YORK CIRCULATION--the Evening Journal sells over 100,000
copies each day in Harlem, Bronx, Washington Heights, Fordham and
Westchester County.
5. WESTCHESTER CIRCULATION--in this wealthiest suburban territory in the
United States the circulation of the Evening Journal nearly equals that
of all other standard size New York evening newspapers combined!
6. LONG ISLAND CIRCULATION--in towns within New York suburban territory
the Evening Journal outsells all other New York evening papers combined!
7. NEW JERSEY CIRCULATION--in towns within New Jersey territory the
Evening Journal outsells all New York evening papers combined!
8. SUBURBAN CIRCULATION--throughout suburban New York within the
fifty-mile shopping area the Evening Journal has more circulation than
all other New York evening newspapers combined.
THE RICHEST SALES AREA IN AMERICA
[Illustration: [map]]
_Dominated by the_
NEW YORK EVENING JOURNAL
The New York Evening Journal is read by the greatest number of men and
women in all income groups. It goes into the homes of the high earning
and largest spending classes, reaching the worthwhile families
throughout New York City and its wealthy suburbs.
_OVER 100% AHEAD!_
Over one hundred per cent ahead of the next nearest standard newspaper
in the evening field for more than twenty-five consecutive years!--that
is the circulation record of the New York Evening Journal.
Reader interest in the New York Evening Journal is registered by the
number of people who buy it in preference to all other New York evening
newspapers. It goes home, stays home and is thoroughly read in the
greatest number of worthwhile homes because it is interesting to every
member of the family.
This overwhelming public confidence and preference for the New York
Evening Journal has made it "America's Greatest Evening Newspaper" and
the most productive medium for local and national advertisers.
PUBLIC APPRAISAL
_What the Metropolitan New York Public Pays Each Year for New York
Standard Size (6-Day) Morning and Evening Newspapers_
[Illustration:
Morning Her-Trib $1,781,405
Evening Telegram $1,912,595
Morning Times $2,075,833
Evening World $2,735,397
Evening Journal $6,638,915
Evening Sun $2,407,641
Morning World $1,918,123
Morning American $1,788,874
Evening Post $578,645]
The Metropolitan New York Public Pays $6,638,915 Annually--at 3c and 5c
a Copy--for the New York Evening Journal.
INDEX
The New York Evening Journal has the largest, highest paid and most
distinguished staff of editors, reporters, correspondents, experts,
writers, artists and contributors of any evening newspaper in America.
PAGE
A
ABBOTT, FREDERICK K. _I.N.S., Paris_ 14
ANDERSON, JOHN _Dramatic Critic_ 27
ARMULLER, B.G. _Mgr. Photo Studio_ 5
B
BALLOU, HAROLD _I.N.S., Madrid_ 14
BEECKMAN, MRS. C. _Etiquette_ 41
"BENEDICK, BILLY" _Society Editor_ 19
BORST, RAY _I.N.S., Albany_ 13
BRINKLEY, NELL _Artist_ 30
BRISBANE, ARTHUR _Editorial Writer_ 1
BRONS, W.S. _I.N.S., Chicago_ 13
BURG, COPELAND C. _I.N.S., Chicago_ 13
BURTON, BEATRICE _Novelist_ 34
C
CARTER, AD _Comic Artist_ 60
CHAPLIN, RICHARD _I.N.S., New York_ 13
CHARLTON, FRANK _I.N.S., Cable Editor_ 14
CLARK, KENNETH _I.N.S., Washington_ 13
COFFMAN, HAL _Artist_ 48
CORRESPONDENTS _I.N.S. Staff_ 13 and 14
CORUM, W.M. _Sports Writer_ 46
COUSINS, W.S. _Financial Expert_ 31
CRANE, DR. FRANK _Philosopher_ 18
CURLEY, W.A. _Editor_ 3