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What's in
_The_
NEW YORK EVENING JOURNAL
_America's Greatest Evening Newspaper_
_A Booklet that tells what is in the New York Evening Journal and why it
has had the largest evening newspaper circulation in America for
Twenty-Nine consecutive years._
NEW YORK EVENING JOURNAL
NEW YORK U.S.A.
NEW YORK EVENING JOURNAL
_The Greatest Circulation of any Evening Newspaper in America and a
Quality Circulation at Three Cents a Copy Daily and Five Cents
Saturday._
Copyright, 1928
NEW YORK EVENING JOURNAL
FOREWORD
Thirty-three years ago the New York Evening Journal was introduced to
New York under its present ownership.
Improvements have been constant. The aim has been to give the public a
better and still better newspaper, to make the New York Evening Journal
more attractive and interesting to every member of the family.
Today, this newspaper is read by the greatest number of men and women in
all income groups. It goes into the homes of the highest earning and
largest spending classes, reaching the worthwhile families of New York
City and its suburbs.
The New York Evening Journal, through its National and International
News and Feature Services, has access to more of the very best and
highest paid experts, writers, artists and contributors in every
department of newspaper publishing than any evening newspaper in America
outside the Hearst organization.
For the past quarter of a century the New York Evening Journal has
attracted the largest readership of any evening newspaper in the United
States on the sound principle of greatest service to the greatest number
of men and women in every substantial walk of life.
Talent, the most expert and brilliant that money can attract, as
exemplified throughout the pages of this booklet, gives you the secret
of READER INTEREST and READER CONFIDENCE in the New York Evening
Journal--an overwhelming PUBLIC PREFERENCE over one hundred per cent
greater than the next largest standard size evening newspaper in New
York City.
NEW YORK EVENING JOURNAL.
[Illustration: ARTHUR BRISBANE, EDITORIAL WRITER
_New York Evening Journal_]
Mr. Brisbane writes editorials for the New York Evening Journal and has
done so for many years. His daily editorials are one of the outstanding
reasons why nearly half of all the people in Metropolitan New York, who
buy any New York evening paper, buy the New York Evening Journal every
day.
ACCURACY
THE FIRST LAW OF THE NEWS
"_Get it_ FIRST, _but first get it_ RIGHT"
THE SLOGAN OF
New York Evening Journal News Gathering Staff
All through its local news staff as well as through the International
News Service Staff the gospel of GET IT RIGHT is stressed and reiterated
twenty-four hours in the day. The man who can't get the habit of
ACCURACY can't stay in this organization though he be the most brilliant
writer living. "_Get it_ FIRST but _first_ get it RIGHT" is at once a
fearless challenge and a solemn pledge of faith.
[Illustration: WILLIAM A. CURLEY, EDITOR
_New York Evening Journal_]
One of the outstanding editors of America. Born on Manhattan Island and
for many years active in newspaper work in New York City. His experience
also includes editorial direction of newspapers in Chicago, San
Francisco, Los Angeles, Atlanta and Boston. He knows the pulse of
humanity and what pleases and interests the greatest number of
intelligent people throughout New York City and suburbs.
EDITORIAL AND REPORTORIAL EXECUTIVE STAFF
[Illustration:
ROBERT H. WILEY
_News Editor_
AMSTER SPIRO
_City Editor_
JOHNSTON D. KERKHOFF
_Assistant City Editor_
W. ALBERT WILLIAMS
_Assistant City Editor_
J.F.B. HAWTHORNE
_Financial News Editor_
THOMAS C. LEONARD
_Make-Up Editor_
N.W. STACY
_News Picture Editor_
PHILIP KATZ
_Art Editor_
CHARLES W. SANDS
_Brooklyn News Editor_
J.F. MAHER
_Radio Editor_
ARTHUR FOLEY
_Feature Editor_
BERNARD G. ARMULLER
_Manager Photo Studio_]
[Illustration]
NEWS PICTURES
WHAT THE CAMERA'S EYE SEES
One good picture is worth ten thousand words, says an old proverb. The
Evening Journal is invariably FIRST in serving its readers with
accurate, informative, illuminating and exclusive news pictures. Each
picture must pass the scrutiny of the most critical staff of experts to
be good enough for reproduction in the Evening Journal. New Yorkers know
they get better and more interesting pictures in the Evening Journal
than in any other New York newspaper.
_SPEED_
MEANS LIFE TO THE NEWS
_You may have the news beat of a century on your desk. Hold it a half
hour too long--long enough for another paper to print it_ FIRST--_and
for you it is_ YESTERDAY'S NEWS _with all the_ LIFE _ebbed out of it._
The News Policy of the NEW YORK EVENING JOURNAL can be summarized in
five sentences:
_Give all the vital news of the moment._
_Give it cleanly._
_Give it accurately._
_Give it interestingly._
_Give it succinctly._
Back of this clean-cut, vigorous policy of news presentation is the
finest reportorial and editorial talent that money can buy.
Local news printed in the New York Evening Journal is furnished by the
most adequate staff of reporters and special writers retained by any
evening newspaper in the city.
Telegraphic news is furnished by the International News Service--with
well equipped offices not only in New York but in Washington, London,
Paris, Rome, Moscow, Peking--with expert representatives all over the
world. In New York City's evening newspaper field International News
Service serves the New York Evening Journal _exclusively_.
LARGEST AND HIGHEST PAID LOCAL NEWS STAFF IN NEW YORK CITY
"Get it FIRST, but first get it RIGHT"--that is the slogan of the New
York Evening Journal's news-gathering staff. This newspaper employs the
largest staff of men and women reporters, photographers, and news
writers of any evening newspaper in America. It pays the highest
salaries and this policy attracts the most capable and brilliant talent.
[Illustration:
Richard Williams
Edward McKevitt
Vincent D'Asta
Philip Bendler
Norman Feinberg
Albert Furth
Jack Layer
A.T. Cash
La Monte Waldron
Gerald Sheedy
Harwood Lord
David Balmer
A.B. Housman
Neal Patterson
Karl Kohrs
Howard Savage
F.D. Myers
George Lait
Laffatte Gamnage
James Lanehart
Charles Dunn
William H. Brown
Edward Dixon
Vincent Connolly
David Burchman
Albert Armuller
Harry J. Dixon
W. Wiener
Elmer Archer
Edward Pickwood
Dorothy Clover
Dorothy Van Dyke
Steve Funghini
P.A. MacGregor
J.F. Tierney
Thomas Brooks
George Littlewort
H. Reed McBride
Michael Claffey
Bruce Grant
Leonard McCabe
Jack Skvarla
C.E. Molloy
Alphonse Palumbo]
INTERNATIONAL NEWS SERVICE REPORTS NEWS OF THE WORLD FOR EVENING JOURNAL
READERS
International News Service has firmly established itself as the dominant
press service in the afternoon newspaper field. Its news dispatches,
gathered from every corner of the universe, likewise are published in
newspapers throughout the civilized world. International News Service is
truly international in scope, linking the foremost nations in a
comprehensive news-gathering and news-distributing chain.
Approximately 60,000 miles of leased wire, used and controlled by
International News Service, distributes its news reports to the Evening
Journal alone in New York and to more than 500 other daily newspapers in
the United States. By cable and radio International News Service
dispatches are sent to sixteen foreign nations in both hemispheres.
Editors of the leading newspapers in Germany, Great Britain, Italy,
Spain, Japan, Norway, Switzerland, Sweden, Brazil, Chile, Argentina and
numerous other countries place the same reliance upon the International
News Service reports as do the editors of leading American afternoon
dailies.
International News Service is operated under the able General
Managership of Frank Mason, former chief of the Paris Bureau.
Collection and preparation of its news reports is in the hands of a
highly trained staff of editors and correspondents. This staff is
directed by Barry Faris, General News Manager, who has had more than a
dozen years' experience in press association work and knows thoroughly
every detail of the service.
George R. Holmes heads a large staff at Washington. Holmes, himself, is
an outstanding authority on news from the National capital, a keen
observer, a vivid writer. William K. Hutchinson, Kenneth Clark, George
Durno, Lawrence Sullivan and William S. Neal are members of the
Washington corps whose achievements have made them widely known to
newspaper editors and readers throughout the United States.
Copeland C. Burg, in Chicago, Ellis H. Martin in San Francisco and other
staff men in all the leading cities in the United States get the news
for International News Service and write it in individualistic style for
New York Evening Journal readers.
The International News Service Foreign Staff is a large one. Harry K.
Reynolds, Director of Foreign Service, with headquarters in New York,
was formerly Manager of the London bureau, and he knows intimately every
phase of the foreign service. Harry R. Flory, Manager in London;
Frederic K. Abbott, Manager in Paris, and Otto D. Tolischus, Manager in
Berlin, not only have done noteworthy work in covering the big news
stories themselves, but direct a network of correspondents in their
respective territories that literally covers the world for International
News Service. Edward L. Deuss in Moscow, Guglielmo Emanuel in Rome and
Harold Ballou in Madrid are capable members of the foreign staff who
know their fields thoroughly. Correspondents are maintained as well in
China, Japan, the Philippines, various South American countries and
elsewhere at strategic points for news coverage.
International News Service correspondents at home and abroad have only
one rule to guide them. That is to get the news and get it right.
Generally, as well, they get it FIRST for New York Evening Journal
readers.
BIG NEWS
_TWO DAYS IN ADVANCE!_
The story of three men in the Arctic.
Above them the cold, gray sky, washed by an impenetrable fog.
Around them only crashing icebergs, each second grinding out a new
variety of the age-old Arctic death threat.
One man injured, unable to continue.
Then the story of the dying man who consigned himself to an icy grave
that his mates might save themselves. And the story of the two men who,
faced with this dilemma, left their pal to die, alone with his thoughts.
Leering icebergs grinding out the death march.
This is the story of Dr. Finn Malmgren and Captains Marianno and Zappi.
It first became known to the world when the New York Evening Journal
printed International News Service dispatches via Moscow on Friday, July
13, 1928. The Evening Journal's headlines then read:
"MALMGREN DESERTED BY MATES;
NOT DEAD WHEN ABANDONED"
It wasn't until Sunday, July 15, that other New York papers printed the
gripping story the Evening Journal had given New York on Friday, July
13.
The Evening Journal is _always_ ACCURATE--and FIRST
INTERNATIONAL NEWS SERVICE COVERS THE EARTH
Throughout the World--covering both hemispheres--International News
Service correspondents report important news for New York Evening
Journal readers. Here is an outstanding staff of national and
international news gatherers:
NEW YORK OFFICE
FRANK E. MASON, _General Manager_
BARRY FARIS, _General News Manager_
GEORGE T. HARGREAVES, _General Business Manager_
James L. Kilgallen
Richard Chaplin
David P. Sentner
Davis J. Walsh
W.S. Cousins
Hubert Malkus
Theodore B. Goetz
William J. Kostka
Henry Caron
Robert Wallace
Les Conklin
Barney Mullady
UNITED STATES (Branch Offices)
ALBANY--RAY BORST, _Bureau Manager_
ATLANTA--JOHN NIMICK, _Bureau Manager_
BOSTON--HERBERT CARYL, _Bureau Manager_
CHICAGO-COPELAND C. BURG, _News Manager_
CHICAGO--W.S. BRONS, _Regional Director_
CLEVELAND--C.D. HAWKINS, _Bureau Manager_
COLUMBUS--EDWARD MAYL, _Bureau Manager_
DENVER--M.F. DACEY, _Bureau Manager_
DES MOINES--DON P. DROHAN, _Bureau Manager_
DETROIT--W.R. STOKLEY, _Bureau Manager_
FORT WORTH--T.J. O'CONNELL, _Bureau Manager_
HARRISBURG--C.B. YORKE, _Bureau Manager_
INDIANAPOLIS--JOHN A. CEJNAR, _State Manager_
KANSAS CITY--ROBERT JAMES, _Bureau Manager_
LOS ANGELES--HARRY BERGMAN, _Bureau Manager_
MEMPHIS--NULL ADAMS, _Bureau Manager_
MINNEAPOLIS--O.A. ROSENHAUER, _Bureau Manager_
NEW HAVEN--R.T. BULKELEY, _Bureau Manager_
PHILADELPHIA--E.L. RAWLEY, _Bureau Manager_
PITTSBURGH--S.I. NEIMAN, _State Manager_
PORTLAND--GEORGE L. SCOTT, _Bureau Manager_
RALEIGH--HENRY LESESNE, _Bureau Manager_
ST. LOUIS--ROBERT W. GINSBURG, _Bureau Manager_
SAN FRANCISCO--ELLIS H. MARTIN, _Bureau Manager_
SPRINGFIELD--LOUIS J. HUMPHREY, _Bureau Manager_
WASHINGTON, D.C.
GEORGE R. HOLMES, _News Manager_
KENNETH CLARK, _Assistant News Manager_
William K. Hutchinson
George E. Durno
Lawrence Sullivan
William S. Neal
Robert S. Thornburg
Harry Ward
Pierce Miller
Cole Morgan
Arthur T. Newberry
FOREIGN SERVICE
NEW YORK--
HARRY K. REYNOLDS, _Director_
FRANK CHARLTON, _Cable Editor_
A.E. FRADENBURGH, LES FINKELSTEIN
LONDON--
HARRY R. FLORY, _Manager_
F.A. WRAY, J.C. OESTREICHER, CHAS. A. SMITH, J. KINGSBURY
SMITH, ETHEL MARSHALL
PARIS--
FREDERICK K. ABBOTT, _Manager_
ROBERT W. THOMPSON
BERLIN--
OTTO D. TOLISCHUS, _Manager_
WALTER DIETZEL, BARON VON WOELLWARTH, ERIC BOY
ROME--GUGLIELMO EMANUEL
MOSCOW--EDWARD L. DEUSS
MADRID--HAROLD BALLOU
VIENNA--ALFRED TRYNAUER
SOFIA--CONSTANTINE STEPHANOVE
BRUSSELS--GEORGE A. DETRY
PRAGUE--L. ALLETRINO
BELGRADE--DR. W.A. MORRISON
RIGA--HARRY HIRSCHFELD
LISBON--A. FREIPAS DA CAMARA
SHANGHAI--ALFRED MEYER
PEKING--JOHN ANDREWS GOETTE
TOKYO--JAMES YOUNG
MANILA--HIRAM MERRIMAN
HONOLULU--E.P. IRWIN
COLOMBO--VINCENT DE SILVA
CAIRO--P.S. TAYLOR
ALLAHABAD--J.H. THORNLEY
BOMBAY--C.S. DE ANDRADE
CAPE TOWN--FRANK BURTON
NAIROBI--JOHN MACNAB
WELLINGTON--F.W. SIMMONDS
SIDNEY--J.G. PATON
BUENOS AIRES--DAN CAREY
RIO DE JANEIRO--ARROXELLAS GALVAO
SANTIAGO--ROBERTO GATTICA
HAVANA--A.D. ROBERTS
REYKJAVIK--AXEL THORSTEINSON
[Illustration: MARY T. DOUGHERTY
_Editor of Women's News_]
Few women have attained pre-eminence in Journalism. Mary T. Dougherty is
outstanding among the few. Her life's work is dedicated to promoting
greater happiness, greater opportunity and greater influence for women.
She knows America's great women, leaders in social, educational, civic
and political spheres. She devotes all her knowledge, experience and
ability to keeping the Evening Journal overwhelmingly FIRST as a home
newspaper.
[Illustration: JAMES O'CONNOR, EDITOR
_Harlem and Bronx Section_]
Thorough newspaper man who has grown up with the Bronx and uptown New
York. Writes editorials on local topics. Conducts "'ROUND UPTOWN"
column. Edits a real neighborhood section.
Every day over 122,000 copies of the Evening Journal sold above 110th
Street in Harlem, Bronx, Washington Heights and Westchester County
include this section.
[Illustration: RICHARDSON WEBSTER, EDITOR
_Brooklyn and Long Island Section_]
A "Dyed-in-the-Wool" Brooklynite from cradle to editorial chair.
Associated with Brooklyn newspapers for many years. Prominent in
Brooklyn's civic, social and commercial life. Edits a section of real
local news for Kings, Queens and Nassau Counties.
Every day over 234,000 copies of the Evening Journal include this
section, which is thoroughly read in Long Island homes.
[Illustration: DR. FRANK CRANE, PHILOSOPHER]
He knows the problems of the human race. Simplicity of thought and
staunch adherence to an uncompromising philosophy of optimism
distinguish the work of Dr. Frank Crane. His writings are helpful,
encouraging, inspirational. His followers are legion. Thousands of
Evening Journal readers in New York City and suburbs look forward to his
daily articles. His wisdom marks the paths for a happy life.
[Illustration: "BILLY BENEDICK," SOCIETY EDITOR]
"Billy Benedick" ... who is he? He is a member of the most exclusive and
highly placed society set of New York. His newsy quips and chatter about
the doings of socially prominent men and women have established one of
the most extensively read Society News Pages in New York. "Billy
Benedick's" identity is kept secret as his work would obviously be
handicapped were it to be made public.
[Illustration: ELSIE ROBINSON, AUTHOR
"_Listen World!_"]
Elsie Robinson is, like Dr. Crane, a philosopher ... but one would
hardly call her gentle. She is brisk, though never brusque in setting
forth her views. She likes to jog people out of mental ruts and, judging
by her tremendous popularity among the countless thousands of Evening
Journal readers throughout New York City and its suburbs, they like to
have her do it. Her advice is sound and well taken.
[Illustration: HELEN ROWLAND, AUTHOR
"_Meditations of a Wife_"]
Often referred to as America's "Bernard Shaw," and as America's wittiest
woman. Satire sparkles through her writings. Her observations on the
foibles of men and women, the joys and sorrows of love and marriage, and
the relief or the lack of it in divorce are always brilliant and
entertaining, yet always "said with a smile." Helen, like George Cohan,
says: "I always leave 'em laughing when I say good-bye."
[Illustration: WILLIAM WRIGHT, FINANCIAL COUNSELOR
_Investors' Service Bureau_]
Thorough familiarity with the investment securities market has
established him as an authority. Accuracy and informed judgment
characterize his reports. In close contact with the financial world, he
delves into the resources and development of corporate business. A keen
student of finance, he is qualified to give sound and unbiased advice to
countless thousands of Evening Journal readers annually.
DURING 1927
12,000
NEW YORK EVENING JOURNAL
_readers addressed letters to_
"WILLIAM WRIGHT"
_Seeking advice on investment problems_
An analysis of these 12,000 inquiries disclosed that 63% had
a total of about $25,000,000 actually on hand for investment
or already invested in securities.
21% specified definite sums of money available for immediate
investment--_totaling approximately_ $10,000,000.
42% gave lists of securities already held, the market value
conservatively estimated at $15,000,000.
More than 1,000 New York Evening Journal readers continue to write in
every month for help in solving their problems. "William Wright" is
giving these readers his helpful and expert advice every day, from his
vast store of financial knowledge.
[Illustration: "RUTH MASON", COOKING EXPERT
(MRS. ERNEST HOFTYZER)
_Domestic Science_]
Good things to eat, recipes for cakes, pies and a variety of tempting
dishes, appetizing menus, economical marketing, preserving--all these
are a part of Ruth Mason's articles in the Evening Journal. Tens of
thousands of housewives read Ruth Mason's helpful articles regularly and
write to her for advice. Additional thousands listen-in to her cooking
lectures broadcast over WHN and WPAP.
ONE ANNOUNCEMENT
_on the_
Evening Journal Cooking Page
BROUGHT 14,000 LETTERS
_from Evening Journal Readers to_
_RUTH MASON_
Requesting copies of a New Cook Book issued by the Bureau of Home
Economics of the U.S. Dept. of Agriculture, Washington, D.C.
[Illustration:
A New Cook Book for All Evening Journal Readers
The New York Evening Journal, hoping to render a real public service,
has made arrangement with the Bureau of Home Economics of the United
States Department of Agriculture, at Washington, D.C., to distribute,
free of charge, a new cook book that will be of service to all busy
housewives.
It contains eighty-six pages, including seventy different menus and
three hundred recipes, each and every one written and tested by the most
eminent food experts in the United States.
There is a copy for every Journal reader and at no cost.
Just write Miss Ruth Mason, Evening Journal Cooking Expert, No. 2
Columbus Circle, and ask her to send you a copy of the new cook book.
For the convenience of busy housewives we attach a coupon below:
MISS RUTH MASON,
Evening Journal Cooking Expert,
Care Evening Journal, No. 2 Columbus Circle,
NEW YORK CITY.
DEAR MISS MASON:
Please send me a copy of the new cook book containing seventy menus and
three hundred recipes.
Name ____________________________
Street address __________________
City _______________ State ______
Reproduction in reduced size, of announcement from the Evening Journal
Cooking Page.]
[Illustration: IRVING WEIL, COMMENTATOR ON MUSIC]
Ranked by the great masters of music as one of the most brilliant
metropolitan reviewers. A music critic in the fullest sense. His
opinions are distinguished alike for their soundness and the wit with
which they are expressed. Irving Weil has reviewed for Evening Journal
readers all the great and near great musical events for over fifteen
years. He has the confidence of a legion of music lovers among the
largest audience of evening newspaper readers in America.
[Illustration: JOHN ANDERSON, DRAMATIC CRITIC]
John Anderson writes entertainingly and authoritatively on the drama. He
tells what a play is about and then gives his own reactions. He does not
belong to the "let-us-pat-each-other-on-the-back" school of critics, but
devotes his column daily to interesting discussions of what is actually
happening in the world of the theatre. Mr. Anderson was formerly on the
Evening Post and is recognized as the highest type of drama writer in
New York.
[Illustration: ROSE PELSWICK, MOTION PICTURE EDITOR]
Acknowledged by producers, directors, film stars and the public alike as
an authority on the silver screen art. Her clever articles on motion
pictures and personalities in the movie world are the best of their kind
published in New York. Tens of thousands of fans read what Rose Pelswick
says in the Evening Journal every day and "listen-in" on her Radio Movie
Club programmes over WHN and WPAP.
[Illustration: ERNEST HOFTYZER, EDITOR OF FOOD PAGES]
A twentieth century exemplar of the famous Greek philosopher, Epicurus,
acknowledged authority on the art of good eating. Mr. Hoftyzer is a
modern day food expert who stresses the importance of pure foods and
explains the principles of nourishment which promote life and health.
His timely articles on marketing, what to buy and when to buy, are
followed regularly by housewives in the Evening Journal homes.
[Illustration: NELL BRINKLEY, GENIUS AMONG ARTISTS]
To see and set down as no other artist of her generation does is Nell
Brinkley's unique and amazing gift. Every picture has a charm and
distinction all its own. Evening Journal readers love Nell Brinkley--she
has made their lives happy with beautiful thoughts which radiate from
her fascinating portrayals of romance and life. Nell Brinkley's drawings
and romantic descriptions appear regularly in the Evening Journal's
daily Magazine Page.
[Illustration: W.S. COUSINS, FINANCIAL EXPERT]
Formerly associated with the American Banking Institute and now
Financial Editor of International News Service, he is one of America's
recognized experts on finance and business. He writes interestingly,
informatively and authoritatively on the big financial subjects of the
moment. His daily articles in the New York Evening Journal have
attracted a vast audience of readers throughout New York City and its
suburbs interested in business and finance.
[Illustration: T.E. POWERS, ACE OF CARICATURISTS]
Unquestionably the greatest cartoonist of the age. His pen combines the
master strokes of the artist and a broad knowledge of politics and
public affairs. He gives Evening Journal readers the "high lights" of
the news of the day and portrays unerringly the virtue or villainy of
public characters. Powers' outstanding talent has helped to make the
Journal the most interesting evening newspaper in America.
[Illustration: GARRETT P. SERVISS, ASTRONOMER]
He writes the story of the stars and tells it fascinatingly every day in
the Evening Journal. His mail exceeds that of any other contributor. He
treats authoritatively on the science of astronomy, yet captures and
holds the attention of the reader who has no technical knowledge of the
subject. Thousands of students of the heavens above follow his daily
writings in the New York Evening Journal.
[Illustration: BEATRICE BURTON, FAMOUS NOVELIST]
She is outstanding among the highest paid women writers of newspaper
serials in America. Being the wife of a famous newspaper man she has a
keen understanding of what the newspaper reader seeks in fiction. Her
novels such as: "Hollywood Girl," "Money Love" and "Gilded Kisses" have
attracted intense interest among the largest audience of evening
newspaper readers in America.
[Illustration: ELENORE MEHERIN, AUTHOR]
One of the most successful writers of serial stories for newspapers in
the country. Author of "Chickie," "Sandy," "Shackled Souls," "Her
Fling," "Hearts Aflame" and "Jerry," stories that depict life and fire
the imagination. All of these have appeared in the New York Evening
Journal--more are expected. Elenore Meherin's fiction grips and holds
reader interest from first to last installment.